Case Study -

A data-driven game that challenges what you think you know about migration

The game

We built the experience around a simple loop: guess → reveal → reflect. Players answer simple questions like: "What share of the population in your country was born abroad?" Then they see how close they were—and what the real data shows.

This shift from passive reading to active thinking makes the message stick. People commit to an answer before seeing the truth, which makes the gap between perception and reality more memorable.

And because it's a game, being wrong feels fine. It creates a safe space to try again, learn, and adjust your assumptions without judgment.

In user testing, people told us it stayed with them:

From big interactive screens to your audience’s pockets

We designed data-driven games to run smoothly on any device: large touchscreens at events or mobile for personal use and easy sharing.

It works well for campaign sites, museum kiosks, classroom activities, and internal training—either standalone or as an icebreaker for facilitated discussions.

Less formal representations for better engagement

When a visualization looks serious and scientific, people often treat it as definitive. Psychology research shows that "official-looking" formats can actually reduce curiosity—people question them less and discuss them less. That’s a problem when your goal is engagement, not just information delivery.

A game signals something different: exploration is welcome. Guess, test, learn, repeat. That shift turns data into participation and conversation.

A serious game

Behind the playful format is rigorous work. The content is grounded in published research on misperceptions about migrant populations (Alesina, Miano & Stantcheva, 2018). All figures come from Eurostat, the official statistical source for the European Union.

We also follow equity-aware guidance to avoid reinforcing stereotypes in framing, language, and visuals (Schwabish & Feng, 2021, Do No Harm Guide).

What we delivered

A complete, ready-to-deploy game: concept and interaction design, question flow and copy, data sourcing and validation, UX/UI design, responsive development, and user testing.

What we did